Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru by Simon Middleton

Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru



Download Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru




Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru Simon Middleton
Language: English
Page: 360
Format: pdf
ISBN: 1907312420, 9781907312427
Publisher: Capstone

Review

‘…lays out [all] the right questions for anyone launching a brand.' (Director, June 2010).

From the Back Cover

You don’t need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book – and 30 days.

Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises.

How you work through the book is up to you, the result will be the same: an authentic, compelling and highly distinctive brand that will attract and engage customers and fans.

You will learn how to:Establish your brand values and positioningGet the all-important name rightBring your brand to lifeTurn your customers into your advocatesManage your PR and use your marketing budget wiselyInspire your staff to live the brand tooDeal with problems when something goes wrong

Branding is not about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.

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